The reduced assortment allows Amazon to operate in a smaller footprint and helps increase inventory turns. The average product assortment (number of SKUs) in Fresh stores is smaller than in a typical supermarket.Īmazon Fresh stores carry approximately 16,000 items – far less than the 30,000+ in a typical supermarket. In this post, we focus on what we learned about product assortment, but we’ll share many more insights during our upcoming Supermarket News webinar on Augand in future posts. How Amazon Fresh stores are doing things differently ![]() We* have studied the merchandising in the first 12 Amazon Fresh stores to look at how they are approaching product assortment, private label, and pricing.ĭuring June and July 2021, we regularly scraped the item and price data from these Amazon Fresh stores (8 in southern California and 4 in the Chicago market) to look at how they are making product assortment and pricing decisions to meet the needs of the customers more efficiently in each store. ![]() Amazon is clearly using its Fresh stores to learn about brick-and-mortar grocery retailing – and because Amazon is such a serious competitor, it’s important to understand how its actions could eventually impact other grocery retailers.
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